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The 5 distinct customer stages towards revenue

by KK Diaz | Oct 4, 2023 | Business Strategy, Sales

Learn the 5 stages that customers go through on the path to purchasing from you. Click here to learn more.

Brand Affinity vs Brand Equity

by KK Diaz | Sep 14, 2023 | Business Strategy, Digital Transformation, Marketing

Discover the importance of brand affinity and brand equity. Learn how emotional connections and financial performance work hand in hand.

Why People Hate and Suck at Selling

by KK Diaz | Sep 4, 2023 | Business Strategy, Entrepreneurship, Sales

Overcome your aversion to selling and embrace a positive perception of sales. Learn why people hate and suck at selling in our insightful blog article.

What is Account-Based Marketing?

by KK Diaz | Aug 8, 2023 | Business Strategy, Inbound Marketing, Marketing

Uncover the secrets of Account-Based Marketing (ABM) and revolutionize your marketing approach and get high-value customers, and FREE ebook.

How to end the year on a high

How to end the year on a high

by KK Diaz | Nov 15, 2022 | Business Strategy, Leadership, Marketing, Sales

The end of the year is always a busy time for businesspeople. They’re wrapping up projects, preparing for the holidays, and trying to hit their quarterly numbers. But what if you could end the year on a high note, with a little bit of planning and preparation?...
What’s eating your strategy?

What’s eating your strategy?

by KK Diaz | Jul 22, 2021 | Business Strategy

‘Culture eats strategy for breakfast’. This means without the right culture and values, a company may never realize even the best strategy.

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  • The 5 distinct customer stages towards revenue
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  • Brand Affinity vs Brand Equity
  • The 9 Skills Salespeople Must Have To Be Successful In A Digital-First World
  • Why People Hate and Suck at Selling

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