As demonstrated in the previous chapters, the customer journey, from lead generation to closing the sale and beyond, requires careful orchestration. Each step is integral to ensuring customer satisfaction and ultimately, business success. Hence the need for a robust, strategic approach to Inbound Marketing, Customer Relationship Management (CRM) and Marketing Automation.
In this chapter, we provide a comprehensive 8-Step Inbound Marketing Method designed to improve upon the existing inbound marketing framework by adding non-obvious steps to help you optimize your lead generation, relationship nurturing and supporting processes that result in repeat business and referrals. With a combination of automation and personalized attention, you’ll be able to streamline your operations and focus on what truly matters – delivering superior value to your customers.
Step 1: Entice – Demand Generation
Step 2: Sign-Up – Lead Conversion
Step 3: Nurture – Lead Nurturing
Step 4: Propose – Present An Offer
Step 5: Close – Ask For The Money
Step 6: Collect – Collect Payment
Step 7: Deliver – Fulfil Your Promise
Step 8: Survey – Get Feedback and Upsell
By implementing these steps, you’ll be laying the foundation for a customer-centric marketing approach that nurtures trust, fosters long-term relationships, and drives business growth.
Let’s start by laying down a good foundation for your journey to Inbound Marketing Excellence. Following this, we’ll walk you through each step, providing best practices, tips and actionable insights you can apply immediately to your business.
