Copyright © 2024 KK Diaz by A-Game Business.
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This book is presented solely for information and educational purposes. The author and publisher are not offering it as business, legal, accounting, or other professional services advice. While best efforts have been used in preparing this book, the author and publisher make no representations or warranties of any kind and assume no liabilities of any kind with respect to the accuracy or completeness of the contents and specifically disclaim any implied warranties of merchantability or fitness of use for a particular purpose. Neither the author nor the publisher shall be held liable or responsible to any person or entity with respect to any loss or incidental or consequential damages caused, or alleged to have been caused, directly or indirectly, by the information or
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No warranty may be created or extended by sales representatives or written sales materials. Every company is different, and the advice and strategies contained herein may not be suitable for your situation. You should seek the services of a competent professional before beginning any improvement program. The story and its characters and entities are fictional. Any likeness to actual persons, either living or dead, is strictly coincidental.
“What really decides consumers to buy or not to buy is the content of your
advertising, not its form.” – David Ogilvy
Do you need to improve the visibility of your, or your company’s, personal brand? Do you want to generate additional leads and convert even more of them into paying customers? You can either wait for customers to find you or you can go to where they are, and where they are, tоdау, is onlіnе.
If your buѕіnеѕѕ іѕ not effectively executing its digital marketing mandate, then you are definitely missing out. This could render your business irrelevant (if it hasn’t done so already). The good news is that your сuѕtоmеrѕ are lооkіng, and waiting, fоr уоu online. The bad news is that they won’t wait long. This guide will show you how to improve your digital presence so that you can efficiently connect with, and serve, your customers.
The COVID–19–related inflection point and social distancing requirements have seen the need for digital transformation and digital marketing hit record demand. This demand has come mainly from small and new businesses that would previously have relied on foot traffic from their local communities.
This need motivated me to write my third book on marketing, and sixth book overall, to help those who require a simple, clear and actionable introduction to digital marketing.
The book aims to:
· help you to better understand digital marketing; and
· provide you with practical strategies and tactics that you can implement immediately.
Before we can dive deeply into digital marketing, we need to remind ourselves what marketing is:
Marketing is the collection of business activities that position a company within the public imagination. Many of these activities involve direct interactions between the business and the consumer about a specific product. Other interactions are subtler, involving proactive communication of your brand identity, as well as key product–related themes, in the public domain.
This collection of activities, conversations and interactions can happen on various platforms, such as at in–person events, on radio and television, and via print media such as newspapers, magazines and flyers (remember those?). The activities are aimed at ‘creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’ (American Marketing Association – Approved 2017)
Let’s now define what digital marketing is. Wikipedia states that digital marketing ‘is the component of marketing that utilises internet– and online–based digital technologies, such as desktop computers, mobile phones and other digital media and platforms, to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.
As digital platforms have become increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of Search Engine Optimisation (SEO), Search Engine Marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data–driven marketing, e–commerce marketing, social media marketing, social media optimisation, e–mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.
Digital marketing extends to non–internet channels that provide digital media, such as television, mobile phones (SMS and MMS), call–back, and on–hold mobile ring tones. The extension to non–internet channels differentiates digital marketing from online marketing.’
It is undeniable that digital marketing is an avenue that provides you with numerous channels, tools and tactics, through which you can find, communicate and interact with, and market and sell to a specific audience of people. It should also be noted that, among many other advantages that we will explore, digital marketing is:
· cost–effective (affordable);
· accessible (has a low barrier to entry); and
· easy to track and measure (provides excellent reporting capability).
Finally, best of all, digital marketing gives you the power to interact directly with your audience.
With this context in place, and not to overwhelm you, we will only cover a limited set of digital marketing platforms, channels and tools in this book.
These include
· Developing a strategy,
· Websites,
· Social media,
· Search Engine Optimisation (SEO), and
· Search Engine Marketing (SEM).
KK Diaz founded A-Game Business in 2015. He is a business and brand strategist, digital marketer, speaker and author of 7 full-length books and numerous ebooks.
He equips startups, small business owners, executives and their teams to execute high-growth business and marketing strategies, to innovate, get more customers, create delightful customer experiences and an entrepreneurship culture of positive, passionate businesspeople who can adapt and thrive in times of rapid change and challenge.
Amongst his expertise he’s also the youngest certified facilitator of The Dealmaker Company Programs and acting CEO. There he teaches businesspeople about the principles of advance selling, deal making and negotiation as tools for increasing profitability in their business deals.
KK Diaz is an entrepreneur at heart and an investor in companies such as Maity Mailer and Sales Closer.
To book a call with KK Diaz, click the button below.
