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What you see on the attached image are not brands. They are logos. These logos are a representation of brands.

 What is a brand?

 A brand is the collective quality of experiences created by your company, as experienced by clients, staff, partners and other stakeholders. It’s not something you wear or use – it lives in the stakeholder’s head and heart. You don’t own it – they do.

 A brand is a promise – The one you make to your clients.

 A brand is what people say about you when you’re not in the room. And what they say is very much influenced by whether you delivered on that promise or not.

What is your company’s brand promise?

Get in touch if you need help formulating it.


KK Diaz