Social media serves as a powerful distribution channel, allowing you to reach a wider audience and increase brand awareness and reputation. While search engines like Google do not consider social media links in the same way as links from authoritative websites, pages with a higher number of social shares often tend to rank well on SERPs (Search Engine Results Pages). This suggests that social signals indirectly contribute to better visibility and potentially improved search rankings.
People have been talking about Artificial Intelligence (AI) vs. human material for months. Some may say it’s a tired topic now, but man, oh man, it’s only getting more interesting! A couple of weeks ago, Google gave AI-generated content another thumbs up by saying it is okay as long as it is made to help people. But you can’t get away with making content that manipulates the search results on Google.