How to Kill It in the Last Quarter and Maximise Business Success
How to Kill It in the Last Quarter and Maximise Business Success Introduction The last quarter of the year isn’t just the final...
KK Diaz
How African Entrepreneurs Can Support Each Other and Grow Together
Uncategorized How African Entrepreneurs Can Support Each Other and Grow Together by KK Diaz 25/09/2024 0 Comments How African Entrepreneurs Can Support Each Other...
Why Your Business Might Not Survive Beyond 2025
Business Digital Transformation Entrepreneurship Why Your Business Might Not Survive Beyond 2025 by KK Diaz 09/09/2024 0 Comments Why Your Business Might Not Survive...
How To Build Inhouse Marketing Capability
Digital Marketing Inbound Marketing Marketing How To Build Inhouse Marketing Capability by KK Diaz 19/08/2024 0 Comments How To Build Inhouse Marketing Capability: Proven...
Why Marketing Is So Hard For Small to Medium Businesses
Uncategorized Why Marketing Is So Hard For Small to Medium Businesses by KK Diaz 15/08/2024 0 Comments As a fairly experienced brand strategist and...
5-Steps To Developing Great Content As A Thought Leader
Branding Marketing 5-Steps To Developing Great Content As A Thought Leader by KK Diaz 15/05/2024 0 Comments Introduction Establishing oneself or a business...
7-Steps To Creating Content That Attracts, Engages and Converts Traffic Into Qualified Leads
Digital Marketing 7-Steps To Creating Content That Attracts, Engages and Converts Traffic Into Qualified Leads by KK Diaz 07/05/2024 0 Comments Introduction The need...
Overcome Procrastination
Goal-Setting & Execution Overcome Procrastination by KK Diaz 19/02/2024 0 Comments Overcome Procrastination: 23 Effective Tactics toBoost Your Productivity We’ve all been there...
The 7-Steps To Goal Achievement
Goal-Setting & Execution The 7-Steps To Goal Achievement by KK Diaz 12/02/2024 0 Comments Step 1 You start by determining the amount of money...
The Fresh Start Effect: How To Build Momentum
Goal-Setting & Execution The Fresh Start Effect: How To Build Momentum by KK Diaz 08/02/2024 0 Comments Taking an image, freezing a moment, reveals...
The 5 distinct customer stages towards revenue
Learn the 5 stages that customers go through on the path to purchasing from you. Click here to learn more.
Radio 702 Interview – Change your mindset about marketing and sales
Listen to this podcast episode and learn how to change your mindset about marketing and sales in a digital-first world.
Brand Affinity vs Brand Equity
Discover the importance of brand affinity and brand equity. Learn how emotional connections and financial performance work hand in hand.
The 9 Skills Salespeople Must Have To Be Successful In A Digital-First World
Discover the essential skills every salesperson needs to succeed and thrive in today's digital-first world.
What is Account-Based Marketing?
Uncover the secrets of Account-Based Marketing (ABM) and revolutionize your marketing approach and get high-value customers, and FREE ebook.
The Role of Social Media in SEO: How Social Signals Affect Search Rankings
Social media serves as a powerful distribution channel, allowing you to reach a wider audience and increase brand awareness and reputation. While search engines...
Artificial Intelligence vs. Human-Developed Content
People have been talking about Artificial Intelligence (AI) vs. human material for months. Some may say it's a tired topic now, but man, oh...
5 Steps to Equip Your Marketing and Sales Teams with Effective Processes and Technology
Constantly evolving customer preferences and technology have transformed the way businesses operate, including how they market and sell their products or services. As a...
9 Critical Elements of Strategic Marketing In The Digital Age
Digital Marketing HubSpot 9 Critical Elements of Strategic Marketing In The Digital Age by KK Diaz 14/02/2023 2 Comments All kinds of businesses have...
The importance of supporting women entrepreneurs
Entrepreneurship General The importance of supporting women entrepreneurs by KK Diaz 18/11/2022 4 Comments Women have made amazing progress in the business world in...
South Africa’s approach to SME development is broken
Introduction 28 years after the end of apartheid, the South African economy is starkly divided between so-called ‘first’ and ‘second’ economies. This common South...
How to end the year on a high
Business Strategy Leadership Marketing Sales How to end the year on a high by KK Diaz 15/11/2022 0 Comments How to end the year...
The Connected Customer – How To Reconnect and Rebuild Trust in the Digital Age
We’ve now entered the age of the connected customer. Where customers are taking back ownership over their personal data, placing their trust in one...
What is brand equity and how to build it
Branding Marketing What is brand equity and how to build it by KK Diaz 21/10/2022 2 Comments Taking an image, freezing a moment, reveals...
The 5 Biggest Alignment Challenges Facing Marketing & Sales Teams
There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important...
How To Implement Inbound Marketing
So, you want to know how to implement inbound marketing? Let’s first talk about trust! The Know, Like, Trust Factor, to be specific. Zig...
What is inbound marketing?
74% of salespeople are failing. The primary reason is that the nature of sales has changed, yet too many businesses are still using old...
The Case for Scaling SME’s to Stimulate The Economy – Part 3
BBBEE’s Enterprise and Supplier Development (ESD) seemingly misses the mark more than it hits the intended target. Many people HATE the idea of BEE....
The Case for Scaling SME’s to Stimulate The Economy – Part 2
Entrepreneurship General The Case for Scaling SME’s to Stimulate The Economy – Part 2 by KK Diaz 14/04/2022 0 Comments South Africa has one...
The Case for Scaling SME’s to Stimulate The Economy – Part 1
Getting The Basics Right Is The Battle Worryingly, much of South Africa’s SME activity is locked into a subsistence paradigm, where the business supports...
What’s eating your strategy?
'Culture eats strategy for breakfast’. This means without the right culture and values, a company may never realize even the best strategy.
Your strategy needs a strategy!
Business Strategy Your strategy needs a strategy! by KK Diaz 20/07/2021 0 Comments [et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Creating a strategy for growth...
The 3 Elements of a Scalable Business Model
Business Strategy The 3 Elements of a Scalable Business Model by KK Diaz 29/06/2021 0 Comments [et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”1_2″...
Product-Market Fit is the best business strategy of all
Business Strategy Product-Market Fit is the best business strategy of all by KK Diaz 28/06/2021 0 Comments The best business strategy of all. The...
The Branding Trifecta
Marketing The Branding Trifecta by KK Diaz 03/06/2021 0 Comments What do companies like Apple, McDonalds, Starbucks and Toyota have in common? They...
These Are NOT Brands!
Marketing These Are NOT Brands! by KK Diaz 19/04/2021 0 Comments What you see on the attached image are not brands. They are logos....
How To Implement Digital Marketing – Part 1
Digital Marketing Marketing How To Implement Digital Marketing – Part 1 by KK Diaz 15/04/2021 0 Comments “What really decides consumers to buy or...
Using Digital Transformation To Overcome The Covid-19 Inflection Point
Digital Transformation Using Digital Transformation To Overcome The Covid-19 Inflection Point by KK Diaz 30/06/2020 0 Comments The Covid-19 pandemic and subsequent economic lockdown...
Celebrating Entrepreneurs on World Micro, Small and Medium Enterprise Day – 27 June
Entrepreneurship Celebrating Entrepreneurs on World Micro, Small and Medium Enterprise Day – 27 June by KK Diaz 23/06/2020 0 Comments In 2017, the United...
How To Effectively Define And Execute Your Business Strategy
Business Strategy How To Effectively Define And Execute Your Business Strategy by KK Diaz 16/06/2020 0 Comments In last week’s webinar titled ‘5 Tactics...
Marketing And Sales As Business Processes
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.92″ background_layout=”light”] In the previous article we spoke about the importance of becoming a trusted brand. In this article we’ll cover...
Your marketing aim is to be a trusted advisor
Does the market trust your brand? Do you consider yourself a trusted advisor? These are vital questions to answer honestly. It is important to...
How to grow and scale your business
Business Strategy Entrepreneurship How to grow and scale your business by KK Diaz 12/02/2020 0 Comments The following organizations announced possible retrenchments in the first...
Making sense of Marketing and Sales
Marketing and sales are different - but they work together. It is crucial to achieve a structure in which the different elements of your...
Why I ended up in prison
Twenty-five years after the end of apartheid, the South African economy is starkly divided between the so-called 'first' and 'second' economies. This common South...
Launch of job creation and SME development survey
27 June 2018: The United Nation’s General Assembly recognizes the importance of SME’s, and thus decided to declare 27 June the Micro— Small and...
How To Successfully Market Your Company and Build Lasting Customer Relationships
Customer relationships are at the heart of your business. Are you content with the quality of relationships you have with your customers and clients?...
Interview with Gidon Novick @ The Section 12J Indaba
Interview with Gidon Novick @ The Section 12J Indaba
Interview – Gauteng Premiere Mr David Makhura
GEW 2017 - KK Diaz interview with Gauteng Premiere Mr David Makhura
Looking at the South African economy through tinted glasses
Looking at the South African economy through tinted glasses With sky-high unemployment rates and political instability a trampoline would be proud of, could the...
The Grounding to an A-Game Business
The Grounding to an A-Game Business - A-Game Business
The Ultimate Aim of Every Entrepreneur
Business Strategy Entrepreneurship The Ultimate Aim of Every Entrepreneur by KK Diaz 11/12/2017 0 Comments The Ultimate Aim of Every Entrepreneur, Is The...
How Ordinary People Can Build Extraordinary Businesses
A-Game Business Blueprint: How Ordinary People Can Build Extraordinary Businesses The A-Game Business Blueprint is intended to be your go-to, practical, user-friendly business book....