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Here we continue the conversations on how to build an A-Game Business

The 3 Elements of a Scalable Business Model

The 3 Elements of a Scalable Business Model

A business model is like a blueprint for a strategy that defines your customers, your value proposition, the infrastructure and the model’s financial viability. Together these elements provide a pretty coherent view of a business’ key drivers that lead to making your...

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The Branding Trifecta

The Branding Trifecta

What do companies like Apple, McDonalds, Starbucks and Toyota have in common? They have successful brands.Meaning, customers trust they will deliver on their promise. And the reason they’ve earned this trust is that they’ve delivered, consistently, in the past. What...

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These Are NOT Brands!

These Are NOT Brands!

What you see on the attached image are not brands. They are logos. These logos are a representation of brands.  What is a brand?  A brand is the collective quality of experiences created by your company, as experienced by clients, staff, partners and other...

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