Celebrating Entrepreneurs on World Micro, Small and Medium Enterprise Day – 27 June
In 2017, the United Nations General Assembly declared June 27 would be World Micro, Small and Medium Enterprise Day. A day to celebrate Micro, Small and Medium Enterprises and to broaden awareness of the value they add to global economies and societies. Since then,...
How To Effectively Define And Execute Your Business Strategy
In last week’s webinar titled ‘5 Tactics For A 10X Growth Strategy’, we discussed the importance of innovating a product-market fit value proposition and scalable business model. Once you’ve done so, you’re well on your way to the establishment of a viable company....Marketing And Sales As Business Processes
In the previous article we spoke about the importance of becoming a trusted brand. In this article we’ll cover how you can begin the process; which entails implementing a process. Below is a schematic diagram of how the various elements of Marketing and Sales fit...
Your marketing aim is to be a trusted advisor
Does the market trust your brand? Do you consider yourself a trusted advisor? These are vital questions to answer honestly.
It is important to know what you need to get done today, what projects you must prioritise and tasks your business needs to tick off. However, you also need a clear understanding of the ultimate objective; the long-term rationale behind what you’re doing.
For me, there is no better focus point than the idea of the Trusted Brand or Trusted Advisor.
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