Number 3 – Customer Success: This is where you systematically ensure your customers achieve their desired results and preferred experience.
- Customers want more value for their money
- Reduces certain steps in the processes
- Improve the quality of the process and\or experience
- Increase their knowledge
- Help them create better growth opportunities, etc.
Customer Success is facilitated through your:
- CRM (Customer Relationship Management)
- Customer Experience
- Consistency (in delivering your promise)
Without these 3 components a business does not have a solid foundation on which it can build a scalable trusted brand.
See supporting slides attached (video). Would love to get your thoughts and comments on this idea.