Welcome to Our Blog

‘Culture eats strategy for breakfast’. This means without the right culture and values, a company may never realize even the best strategy.

  Creating a strategy for growth provides an effective framework for positive change and helps to re-focus the business...

A business model is like a blueprint for a strategy that defines your customers, your value proposition, the infrastructure and the model’s financial viability. Together these elements provide a pretty coherent view of a business’ key drivers that lead to making your...

The best business strategy of all. The purpose of your business is to find, sell to, and to keep customers. What you have to appreciate is that the way customers find, buy, and use products and services has evolved significantly over the last decade or so. Especially...

What do companies like Apple, McDonalds, Starbucks and Toyota have in common? They have successful brands.Meaning, customers trust they will deliver on their promise. And the reason they’ve earned this trust is that they’ve delivered, consistently, in the past. What...

What you see on the attached image are not brands. They are logos. These logos are a representation of brands.  What is a brand?  A brand is the collective quality of experiences created by your company, as experienced by clients, staff, partners and other...