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What do companies like Apple, McDonalds, Starbucks and Toyota have in common? They have successful brands.Meaning, customers trust they will deliver on their promise. And the reason they’ve earned this trust is that they’ve delivered, consistently, in the past. What...

What you see on the attached image are not brands. They are logos. These logos are a representation of brands.  What is a brand?  A brand is the collective quality of experiences created by your company, as experienced by clients, staff, partners and other...

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy You can either wait for customers to find you or you can go to where they are, and where they are, tоdау, is onlіnе. The good news is that your...

The Covid-19 pandemic and subsequent economic lockdown have been a significant inflection point for millions of businesses in the country and around the world. The sad truth is that many businesses might not make it back from this devastating inflection point. It can...

In 2017, the United Nations General Assembly declared June 27 would be World Micro, Small and Medium Enterprise Day. A day to celebrate Micro, Small and Medium Enterprises and to broaden awareness of the value they add to global economies and societies. Since then,...

In last week’s webinar titled ‘5 Tactics For A 10X Growth Strategy’, we discussed the importance of innovating a product-market fit value proposition and scalable business model. Once you’ve done so, you’re well on your way to the establishment of a viable company....