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Here we continue the conversations on how to build an A-Game Business

The Branding Trifecta

The Branding Trifecta

What do companies like Apple, McDonalds, Starbucks and Toyota have in common? They have successful brands.Meaning, customers trust they will deliver on their promise. And the reason they’ve earned this trust is that they’ve delivered, consistently, in the past. What...

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These Are NOT Brands!

These Are NOT Brands!

What you see on the attached image are not brands. They are logos. These logos are a representation of brands.  What is a brand?  A brand is the collective quality of experiences created by your company, as experienced by clients, staff, partners and other...

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How To Implement Digital Marketing – Part 1

How To Implement Digital Marketing – Part 1

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy You can either wait for customers to find you or you can go to where they are, and where they are, tоdау, is onlіnе. The good news is that your...

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