Attract and Engage Even More Customers, While creating delightful customer experiences with Inbound Marketing
Customers need to truly Know, Like and Trust you, before they’ll DO Business with you. Otherwise they are likely to move on.
Of salespeople miss their sales targets
Of sales deals close after 7 calls or contacts
Of salespeople quit after 1 or 2 calls or contacts
Get a 37% INCREASE in sales with Inbound Marketing
“B2B customers are 65-90% of the way through the purchase decision process before they contact your firm” – Forrester
Establishing and maintaining great relationships with your customers neither begins nor ends with kееріng a smiley fасе оr hаvіng a soft tone whіlе communicating wіth аn irate customer. Buyers are now not only more informed, but they expect greater value for their money. Your customers, however big or small, need to fееl like they are thе most іmроrtаnt person thrоughought every interaction with your company.
This means the amount of effort you have to put into customer experience and retention must be equal to or greater than the effort that goes into making your product or delivering your service to the customer.
Question: But how do you achieve this with everything else that’s already going on in your business?
Answer: You implement an Inbound Marketing and CRM Solution.
INBOUND MARKETING AND CRM WORKING TOGETHER
You Need Both To Succeed
Customer Relationship Management (CRM) refers to a combination of practices, strategies and systems that companies use to interact and engage with prospective as well as existing customers, throughout the customer lifecycle. The goal being to build and improve business relationships with customers, as well as to increase sales and to improve customer retention and loyalty.
Inbound Marketing is a business concept that encourages marketing and sales campaigns that are focused at developing and sharing educational content for customer success. These campaigns are aimed at solving for the customer by providing them with information they need, and not to interrupt them with marketing messages or advertisements of products that are irrelevant to them. In other words, Inbound Marketing initiatives concentrate at enabling your customers to become successful.
And we can all agree that, the more customers you help succeed, the more successful your business will also become.
A-Game Inbound Marketing Blueprint
The A-Game Inbound Marketing Blueprint is a short ebook that provides insights on how business leaders and executives can begin their journey towards implementing Inbound Marketing to meet the evolving marketing and sales demands of their industry and customers.
An Effective Inbound Marketing And CRM Solution Has Automation Functionality
Inbound Marketing and CRM Automation helps businesses to effectively market on multiple channels such email, websites and social media. It also helps you automate repetitive marketing and sales tasks.
The operative word here being ‘AUTOMATE’ – In other words – Once set up properly, all of this happens automatically, and with very little effort from you.
When done well, Customer Relationship Management helps you:
Better Understand Your Customers
Maximize Customer Lifetime Value
Delight and Keep Your Customers Happy
Other Benefits Of Inbound Marketing Automation Includes:
Automate Sales Follow-up
Close New and Repeat Business Opportunities
Fulfil customer orders as well as after sales customer service
- Generate more leads 80% 80%
- Increase number of qualified leads 50% 50%
- Drive more sales 37% 37%
- Improve up-selling and cross-selling 48% 48%