9 Critical Elements of Strategic Marketing In The Digital Age
All kinds of businesses have had a hard time in the past few years. But one thing that hasn’t changed is the importance of Strategic Digital Marketing in today’s world. With constantly changing customer habits and preferences, it’s more important...
The importance of brand equity and how to build it
When you think of a brand, what comes to mind? Maybe it’s a particular colour scheme, logo, or tagline. Maybe it’s a feeling of trust, quality, prestige or delightful customer experiences. Whatever it is, that emotional reaction is what we call brand...
What is inbound marketing?
74% of salespeople are failing. The primary reason is that the nature of sales has changed, yet too many businesses are still using old and outdated methods to market and sell their products and services.
These changes are primarily driven by fast-paced advances in technology, the internet, as well as constantly evolving customer preferences, purchasing and consumption behaviours. To market and sell successfully in this digital age, you must learn, understand and apply the methods that take these changes into consideration.
