74% of salespeople are failing. The primary reason is that the nature of sales has changed, yet too many businesses are still using old and outdated methods to market and sell their products and services.
These changes are primarily driven by fast-paced advances in technology, the internet, as well as constantly evolving customer preferences, purchasing and consumption behaviours. To market and sell successfully in this digital age, you must learn, understand and apply the methods that take these changes into consideration.
Customer relationships are at the heart of your business. Are you content with the quality of relationships you have with your customers and clients?
There are two vital things to keep in mind when considering establishing great customer relations.