The Connected Customer – How To Reconnect and Rebuild Trust in the Digital Age
We’ve now entered the age of the connected customer. Where customers are taking back ownership over their personal data, placing their trust in one another and expecting more flexibility and greater value from the companies they do business with. In the past,...
The 5 Biggest Alignment Challenges Facing Marketing & Sales Teams
There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a...
How To Implement Inbound Marketing
So, you want to know how to implement inbound marketing? Let’s first talk about trust! The Know, Like, Trust Factor, to be specific. Zig Ziglar, the American author, salesman, and motivational speaker, said, “if people like you, they’ll listen to you, but if they...
What is inbound marketing?
74% of salespeople are failing. The primary reason is that the nature of sales has changed, yet too many businesses are still using old and outdated methods to market and sell their products and services.
These changes are primarily driven by fast-paced advances in technology, the internet, as well as constantly evolving customer preferences, purchasing and consumption behaviours. To market and sell successfully in this digital age, you must learn, understand and apply the methods that take these changes into consideration.
How To Successfully Market Your Company and Build Lasting Customer Relationships
Customer relationships are at the heart of your business. Are you content with the quality of relationships you have with your customers and clients?
There are two vital things to keep in mind when considering establishing great customer relations.