How To Build Inhouse Marketing Capability
Digital Marketing Inbound Marketing Marketing How To Build Inhouse Marketing Capability by KK Diaz 19/08/2024 0 Comments How To Build Inhouse Marketing Capability: Proven...
5-Steps To Developing Great Content As A Thought Leader
Branding Marketing 5-Steps To Developing Great Content As A Thought Leader by KK Diaz 15/05/2024 0 Comments Introduction Establishing oneself or a business...
Radio 702 Interview – Change your mindset about marketing and sales
Listen to this podcast episode and learn how to change your mindset about marketing and sales in a digital-first world.
Brand Affinity vs Brand Equity
Discover the importance of brand affinity and brand equity. Learn how emotional connections and financial performance work hand in hand.
What is Account-Based Marketing?
Uncover the secrets of Account-Based Marketing (ABM) and revolutionize your marketing approach and get high-value customers, and FREE ebook.
Artificial Intelligence vs. Human-Developed Content
People have been talking about Artificial Intelligence (AI) vs. human material for months. Some may say it's a tired topic now, but man, oh...
5 Steps to Equip Your Marketing and Sales Teams with Effective Processes and Technology
Constantly evolving customer preferences and technology have transformed the way businesses operate, including how they market and sell their products or services. As a...
How to end the year on a high
Business Strategy Leadership Marketing Sales How to end the year on a high by KK Diaz 15/11/2022 0 Comments How to end the year...
The Connected Customer – How To Reconnect and Rebuild Trust in the Digital Age
We’ve now entered the age of the connected customer. Where customers are taking back ownership over their personal data, placing their trust in one...
What is brand equity and how to build it
Branding Marketing What is brand equity and how to build it by KK Diaz 21/10/2022 2 Comments Taking an image, freezing a moment, reveals...
How To Implement Inbound Marketing
So, you want to know how to implement inbound marketing? Let’s first talk about trust! The Know, Like, Trust Factor, to be specific. Zig...
What is inbound marketing?
74% of salespeople are failing. The primary reason is that the nature of sales has changed, yet too many businesses are still using old...
The Branding Trifecta
Marketing The Branding Trifecta by KK Diaz 03/06/2021 0 Comments What do companies like Apple, McDonalds, Starbucks and Toyota have in common? They...
These Are NOT Brands!
Marketing These Are NOT Brands! by KK Diaz 19/04/2021 0 Comments What you see on the attached image are not brands. They are logos....
How To Implement Digital Marketing – Part 1
Digital Marketing Marketing How To Implement Digital Marketing – Part 1 by KK Diaz 15/04/2021 0 Comments “What really decides consumers to buy or...
Marketing And Sales As Business Processes
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.92″ background_layout=”light”] In the previous article we spoke about the importance of becoming a trusted brand. In this article we’ll cover...
Your marketing aim is to be a trusted advisor
Does the market trust your brand? Do you consider yourself a trusted advisor? These are vital questions to answer honestly. It is important to...
Making sense of Marketing and Sales
Marketing and sales are different - but they work together. It is crucial to achieve a structure in which the different elements of your...
How To Successfully Market Your Company and Build Lasting Customer Relationships
Customer relationships are at the heart of your business. Are you content with the quality of relationships you have with your customers and clients?...
